+63% Increase in Conversion Rate

+63% Increase in Conversion Rate

About & Challenges

Established in Umbria, Italy in 1982; Etigraf has been providing personalized adhesive labels and double satin ribbons for commercial businesses. In 1995, they added tailored paper bags shoppers as a marketing tool that corporate clients could use. Today, Etigraf has over 5,000 customers all over Italy. To serve more clients in more places, they needed to vamp up their e-commerce site.

Konversio devised marketing strategies tailor fit to the specific needs of Etigraf. We augmented their paid ads with new marketing initiatives including robust digital campaigns. Since working together, Konversio's Team decreased the average cost per conversion by 47%. As the years of work have gone by, the partnership looks even more promising as budgets have grown, campaigns expansion plans in EU Countries are coming soon, and more revenue and ROI has been generated.

Approach & Solution

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The Results

+
-
63%
Increase in Conversion Rate
+
-
47%
Decrease cost per conversion
+
-
96%
Increase in Impressions
+
-
27%
Decrease in Ad Spend
+
-
63%
Increase in Conversion Rate
+
-
47%
Decrease cost per conversion
+
-
96%
Increase in Impressions
+
-
27%
Decrease in Ad Spend

How we did it

Single Keyword Ad Groups

New Ad Conversion Copy

Dynamic Search Ads Campaign

Granular Keyword Analysis

"Konversio has enabled us to achieve higher conversion rates in a cost-effective way. We’re amazed at how our ROI stays stable over a long-term period business relationship compared to previous campaigns. Indeed, their tactics have significantly impacted our bottom line, and we look forward to more growth from here on. If you have chance to work with them, do it!”

Marco Maiuli

CEO @Etigraf sas

"Konversio has enabled us to achieve higher conversion rates in a cost-effective way. We’re amazed at how our ROI stays stable over a long-term period business relationship compared to previous campaigns. Indeed, their tactics have significantly impacted our bottom line, and we look forward to more growth from here on. If you have chance to work with them, do it!”

Marco Maiuli

CEO @Etigraf sas

E-Commerce

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