Paid Advertising

To help you optimize your pay-per-click account, we run aN audit of your past SEA campaigns and metrics. We check your account structure, conversion tracking, ad copy, keyword targeting, wasted spend, and missed opportunities, so we can have an in-depth view of your current strategy. Based on our evaluation, we can craft a strategic action plan so that your PPC campaigns can gain the most returns on your investments.

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We can design your social ads when you employ our paid social advertising services. We ensure that logos, brand colours and brand personality are consistent across all ads, a necessary quality for building up your brand's identity. In the long run, this can establish credibility and loyalty for your company.

We look at several elements to test how effective your current social media ads are. We examine your audience targeting, messages, creatives, placement, and frequency. After tweaking your existing ads or launching new ads, we monitor their performance. We use metrics such as clicks, impressions, and engagement, including the time of the day and the day in the week when internet users click or engage with your ads.

Programmatic advertising uses software to automate the buying and selling of online space for display ads. Your company can input your targeting and budget parameters, and the platform can do the rest of the work. Parameters include maximum bid price, where you want the ad to appear (websites, social channels, and apps), and which types of consumers to target. The platform uses all this data to determine where to best place your ads. We can help you maximise the data from these analytics to ensure your ads continue to reach the right audience at the right time.

Display advertising refers to visual ads—either images or videos—that appear on the sides or on top of website pages, on social media, or as in-app alerts, typically with a call to action. Creating display ads on platforms like Google Display Network gives you access to over 2 million sites. Google lets you adjust settings to target searchers according to their locations, language or language used, or relevant keywords. You can also set the duration of these display ads.

Retargeting and remarketing involve reaching out to online consumers whom you’ve digitally interacted with via any of your online platforms at least once in the past. Both techniques intend to persuade past visitors to convert the next time they return to your website or mobile app. Retargeting is placing customised ads on search engines, YouTube, and social media that are related to the products or services that visitors clicked during their previous visit to your site. Meanwhile, remarketing more often refers to re-engaging customers—through upsells and subscription renewals—using email and SMS.

You can be more visible on search engines such as Google or Bing through paid search advertising. These ads normally show up on top of search engine results pages, putting your website or company at a spot where internet users are likely to click and find out more about you. Your ad is more likely to appear on top of a search page if you place a high bid for it and use keywords that are most relevant to your target audience.