Selling content without seeming desperate is not everyone’s cup of tea. At times, even the most compelling pieces fail to capture a lot of eyeballs while the generic ones drive traffic. It is not to say that good content should not be a priority as it is what matters at the end of the day but having a solid content promotion plan to back up your content is always a winning duo. 

With social media taking the lead in the digital world, you know have a number of platforms for digital marketing. Since the digital space has started to become crowded and there are a lot of competitors, taking your content promotion up a notch is the only way to stand out in your game. 

So what entails a good content promotion strategy and what are its numerous benefits? Let’s spill the tea for you. 

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Shareable and relevant content

Writing good content is not only limited to doing a thorough research and writing a compelling piece; the article must also make sense for the readers. At times, the writers get so passionate about writing on a topic that they start using technical terms layman would not be aware of.  

The content must resonate with the reader. It should be relevant enough for the reader to share. Pick topics that are going to interest the readers the most. Not only should it make sense for the reader but must also be shareable. A good marketer knows what type of content is suitable for what medium. 

For instance, if you take the example of social media different platforms have their unique content preferences. While users on Twitter like to share more political and scientific articles, Facebook audience likes to see more entertainment and conspiracy theory based stuff. So, optimize your content for each type of the platform. 

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Social integration 

In the age where any type of content can go viral, it irks us to still see websites without social integration. By not having social share buttons on your web page, you are blocking the option of easy sharing for them. 

Not many users will copy the URL and share it on their social accounts as long URLs look illegible and ugly. Facilitate your audience by giving them an option to share on their social accounts if they like. Add all the major social platforms and make sure that the buttons are appropriately positioned on the screen. 

Social media is clearly the most powerful tool for content promotion of any kind. Every business be it a clothing brand or a small eatery have their Facebook page. People from every age group is on the social media most of whom are always looking for interesting content to share with their friends and family. 

Make the most of your content by giving your audience a one click share button for social platforms. These generally include Facebook, Twitter, Instagram, and LinkedIn. 

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Add relevant keywords

Search Engine Optimization has become a must for digital content. Anyone who is remotely familiar with the term ‘SEO’ knows what the keyword is. Keywords are literally your key to your audience screen. Using them intelligently can set you numerous steps ahead of your competitors. 

The first step to finding impactful keywords is a thorough research. Think like your target audience while searching for the keywords. Imagine what you would type if you were the consumer/reader. There will obviously be numerous keywords to choose from. 

The mistake most of the SEO specialists (trust us when we say this) do is that they only go for the high volume keywords. While choosing high volume (highly searched) keywords should be your priority, your final list must not only include them.

Since your competitors are also going for the same keywords, your content will have a hard time getting ranked on it. Imagine losing the bids on all keywords; this would score a very poor rank for your content in the search engine. 

Instead, use a mix of keywords from high to low volume keywords. Not only will it increase the chances of your content securing a good rank but it will also cover all the bases meaning the type of audience with different thought processes. A good search engine rank would drive enormous traffic to your website. 

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Optimize Visuals 

Visuals play an important role in making text appear appealing. Readers often lose interest if the text does not have any visuals. Since visuals appear to grab the reader’s attention, blogs use a good deal of visuals. Even so, certain posts are merely images. Visual content is more popular and largely preferred over the textual one.

What many of you might not be aware of is that optimization is not only limited to the text. The visuals need to be optimized in order for it to rank well and have more engagement. 

Search engines like Google always prefer content that facilitates the users more. Image optimization includes adding alt tag to the image. This alt tag is what appears to people with poor connectivity. This text should explain what the image is about. 

Another important thing in image optimization is its size. Make sure the image you are going to post is of the size allowed by the platform. Different social platforms have their own preferred dimensions of the images. 

Visual/image optimization is a vital part of Search Engine Optimization. The more you facilitate your readers, the higher is the probability of securing a good rank in search engine meaning more traffic. 

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Share it in groups 

One of the best ways you can promote your content for free is through sharing. It is also one of the easiest ways to spread the word. Whether it is Facebook or WhatsApp, there are plenty of groups many of us have gotten ourselves into. 

Social groups have a diversity of audience some of whom might find your content engaging. Shamelessly share the content you have created or your employees have worked so hard on. These social groups could help you engage with your potential customers. 

Facebook groups for instance have a lot of power. You will find numerous groups where you can post your content. Further, these Facebook groups are becoming more and more categorized offering an opportunity for people to join community of their interest. 

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Capitalize on Influencer culture 

Social media influencers are the new gods of digital marketing. Whatever these social media influencers say becomes the word of the town as they have a huge following. Many brands have started capitalizing on these influencers by asking them for sponsored posts. 

This is something you can do to take your content promotion on the next level. Reach out to influencers for content promotion. Instead of spending on an ads campaign, try getting a sponsored post or a shout-out from an influencer. 

These influencers also help build the credibility of the posts or content. If a famous bloggers starts to vouch for a particular content, their followers are most likely to follow the suit. Once your content’s credibility is established, you future posts will already have audience waiting for them. 

You can pick an influencer whose content compliment yours so that the collaboration seems effortless. The social shares will definitely increase once the influencer shares your content or mentions you in any of their posts. Their followers can become yours too. 

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Design target-driven Ad Campaigns

Designing ad campaigns is a no brainer. What you should really be focusing more on is a more targeted approach. Your goal should not just be promoting your content through paid ads. Focusing on target audience, their interests, and other factors that might play a role in getting more people to see the post will lead to more engagement.

Ad campaigns can be tailored as per the target audience’ interests. For a successful ad campaign that will help you get more eyeballs, try to use as many filters as you can. Add age group, occupation, interests, activities, and try to bring more diversity to reach out to a vast community. 

You can even focus on specific keywords in your ad campaign. These keywords can be the same as the ones you used in your content. You can also experiment with different target audience in each ad campaign to find out your target audience if you have not already. 

Analyze the results at the end of each campaign to verify your target audience and their interests. This will not only help you curate content that is more likely to keep them engaged but also open up avenues into the new target market you might not be taking into consideration before. 

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Summing up

A little effort while planning content or its distribution goes a long way. Content promotion is not as hard as you might think. Most of you are familiar with many things we just mentioned. If you are still struggling finding a perfect balance in your content promotion strategy, revisit it with us and thank us later!