ANICAP is an organization funded by French goat milk producers and processors. France is the country of origin for goat cheese ‘par excellence’, the product of an expertise developed over centuries of artisan craftsmanship. Their website is dedicated to providing information about the history of French goat cheese, how it is processed and its different varieties. It also features recipes, cooking tips and drinking pairs for French goat cheese. They contacted us when they strive to connect with a larger audience on YouTube.
To further widen their global reach, they have worked with Konversio to enhance their YouTube advertising campaigns and boost their brand awareness and reach. Konversio had the time and resources to run consistent test and create successful tactics to decrease significantly their CPV increased their earned impressions by 71%.
Google Ads Broad Match
Dynamic Lineups campaign
Detailed Demographic Affinity
Google Brand Lift Optimization
"We’re grateful for how Konversio helped us raise more awareness for our advocacy. They made it a point to fully understand what we stand for and made sure to incorporate our vision in the ad campaigns they run for us. They constantly have communicated with us and implemented unique strategies on a regular basis to hit the KPI’s we have requested."
Senior Consultant @ff·k Public Relations
"We’re grateful for how Konversio helped us raise more awareness for our advocacy. They made it a point to fully understand what we stand for and made sure to incorporate our vision in the ad campaigns they run for us. They constantly have communicated with us and implemented unique strategies on a regular basis to hit the KPI’s we have requested."
Senior Consultant @ff·k Public Relations