Floormad is an online store that offers professional top quality floor coverings in Italy and Europe. They boast the widest collection of custom rugs, mats and carpets for home use, in the office or in work areas. When they launched their e-commerce site, Floormad saw very little traffic from their paid search accounts. They have realized they needed expert help to improve their digital performance. So, they signed up with Topclick
Floormad decided to hire Konversio to get their help on how to improve their Google Ads account. We dove straight to work in analyzing Floormad’s existing campaigns and proposed new techniques that would benefit them. Using innovative methods like SKAG’s and Affinity audience targeting, Floormad saw a 37% decrease to their CPA and a 22% increase to their conversion rate as a 45% increase to their traffic.
Single Keyword Ad Group
Custom Audiences
Keyword Tapering
Ongoing Creative Ad Testing
“We enjoyed working with Konversio’s Team. Especially with Giacomo. I appreciated how responsive he is and the constant feedback he provides of ways in which we can improve our results. They certainly have drive given us a huge hand dip deep on the Account reconstruction and get better ROI out of it that is backed with data. Overall we are happy with Konversio and their Services.”
CEO @Floormad
“We enjoyed working with Konversio’s Team. Especially with Giacomo. I appreciated how responsive he is and the constant feedback he provides of ways in which we can improve our results. They certainly have drive given us a huge hand dip deep on the Account reconstruction and get better ROI out of it that is backed with data. Overall we are happy with Konversio and their Services.”
CEO @Floormad