+47% Increase in Conversion Rate

+47% Increase in Conversion Rate

About & Challenges

Osteopathie Schule Deutschland GmbH provides high-quality training for specific branches of osteopathy including pediatric osteopathy and sports osteopathy. Their trainings include theoretical, practical, social and psychological skills required for osteopathic treatment. OSD GmbH is member of OsEAN(Ostheopatic European Academic Network). The Lectures are expert professors and scientist from all over the world who, with their researches and publications, develop continuously the high didactic level of the School. Osteopathy School currently holds trainings in Berlin, Hamburg, Frankfurt and seven other cities in Germany. It also has schools in the four main cities in Poland.

To enable more students acquiring professional specialization in osteopathy and promote scientific research, they partnered with Konversio to widen their market reach, scale their position in search rankings and lower their acquisition costs. Osteopathie Schule Deutschland GmbH also struggled to convert quality traffic from organic and paid search to actual leads. To address this issue, we created dedicated landing pages that appealed to their target market, focusing on funnel building to converge quality traffic into more streamlined pages.

Approach & Solution

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The Results

+
-
47%
Increase in Conversion Rate
+
-
22%
Decrease in Cost per Acquisition
+
-
67%
Increase in Click Through Rate
+
-
35%
Decrease in Ad Spend
+
-
47%
Increase in Conversion Rate
+
-
22%
Decrease in Cost per Acquisition
+
-
67%
Increase in Click Through Rate
+
-
35%
Decrease in Ad Spend

How we did it

Single Keyword Ad Groups

Custom Intent Campaign

Affinity Audience Targeting

Programs Remarketing Campaign

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Lead Generation

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