Plaghia Charter is a luxury boat charter company that is well-known in the international hospitality sector for its exceptional services and state-of-the-art fleet, alongside its gastronomic experiences and well-being on board. Acknowledged by the best gullet and boat brokerage houses. For more than 30 years, they have offered services dedicated to tourism around the Amalfi Coast to savor the magic of the Mediterranean.
To offer their services to their global market, they found a need to bolster their digital marketing strategy. Konversio shared their expertise in collecting and analyzing data to develop a more effective Google Ads results. We have targeted the USA and craft bespoke Search Ad & Display Campaign to wide their reach and convert traffic into boat and gullet sits. Using techniques such as responsive search ads, single keyword ad groups, smart bidding campaigns and audience targeting, We have helped Plaghia Charter to increase their conversion by 91% while reducing the CPA by 44%.
Single Keyword Ad Group
Audience Targeting
Google Ads Remarketing
Granulation of GEO Targeting
After trying to run our SEA campaigns in-house, we realized we needed expert guidance to get the results we expected to see. We were glad we did go for Konversio. They were able to apply techniques we weren't confident in or had much experience with, and what’s makes the difference to me was that Giacomo took the time to show us how they would implement the techniques as well as showing genuine interest in the prosperity of our company. Highly recommended!
Marketing Manager @Plaghia Charter
After trying to run our SEA campaigns in-house, we realized we needed expert guidance to get the results we expected to see. We were glad we did go for Konversio. They were able to apply techniques we weren't confident in or had much experience with, and what’s makes the difference to me was that Giacomo took the time to show us how they would implement the techniques as well as showing genuine interest in the prosperity of our company. Highly recommended!
Marketing Manager @Plaghia Charter